About Sloan McHugh

Manage the organization’s social media presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X to grow follower base and boost engagement

Produce high-quality video, written, and pictorial content aligned with brand guidelines to drive audience growth and enhance brand reputation

Host and produce Beyond The Wish, the Make-A-Wish Illinois podcast

Lead the execution of impactful social media campaigns, including wish celebrations, events, and corporate initiatives, resulting in improved brand affinity, increased event attendance and donations

Develop and implement a comprehensive social media marketing strategy, optimizing content distribution to maximize audience reach

Manage a thriving community of 61,000 followers, fostering engagement through timely responses, interactive content, and community-driven initiatives building strong relationships and fostering a sense of belonging

Collaborate with influencers to launch successful campaigns, expand brand reach, and drive audience growth

Develop impactful social media fundraisers, raising over $10,000 annually

Monitor industry trends and incorporate innovative strategies to maintain a competitive edge and adapt to an evolving social media landscape

Manage a paid social media budget, optimizing ad spend to maximize ROI 

Analyze social media metrics to identify key performance indicators and implement data driven optimization

Mentor and supervise interns, delegating tasks, providing feedback, and evaluating performance

Develop and execute engaging social media content for a diverse range of client accounts, including static posts, stories, carousels, and short-form videos

Conduct and manage video and photo shoots to produce high-quality, original visual content tailored to brand aesthetics and campaign objectives

Collaborate directly with clients to establish and manage comprehensive content calendars, ensuring timely and strategic content deployment

Design and optimize social media content to align with client goals, focusing on increasing engagement, reach, and achieving specific marketing objectives

Manage multiple client social media pages, adapting content strategies to suit different platforms and target audiences

Established and managed a robust social media presence on Instagram, Facebook, and YouTube

Utilized Canva and Adobe Creative Suite to design compelling marketing materials for department events, exchange programs, and social media campaigns

Developed a virtual international education program that included a variety of informational videos with international program providers to adapt to the disruption COVID-19 had on the international education industry

Prepared students for enriching international experiences through advising and orientation sessions

Fostered a vibrant international community at the college by advising the International Students Club

Led and facilitated diverse groups of 10-300 participants across various outdoor activities, including rock climbing, high ropes course, team-building exercises, kayaking, canoeing, and educational programs in biology and ecology

Adapted activities to meet the unique needs and interests of individuals and groups of all ages

Successfully managed logistics and equipment in previous roles of Cabin Leader, Pack out and Equipment Coordinator, and Trips Counselor

Work in assisting the Referral Coordinator in the daily workload of processing incoming referrals, contacting families for eligibility information, and contacting medical teams for needed paper work

Inventory collateral materials and prepare materials to be distributed for events

Assist in gathering materials for special events such as referral drives and wish send off parties

Input wish family and medical professional demographics into Raisers Edge

Manage profiles of wish children in both Raisers Edge and Salesforce

Ability to work efficiently in Raisers Edge, Salesforce, and Microsoft programs